Sweet Disruption: Krispy Kreme Hit by Cyber-Attack, Online Orders Impacted
Bisma Farrukh
After a recent cybersecurity attack disrupted its operations, Krispy Kreme, the beloved doughnut brand, faces significant challenges in meeting the growing demand for its delectable treats.
The attack, first detected on November 29th, has continued to impact Krispy Kreme’s ability to fulfill online orders, leaving doughnut enthusiasts across the country disappointed and craving their favorite sweet indulgence.
“We are working tirelessly to restore our systems and resume normal operations as quickly as possible,” said Krispy Kreme. “The security and privacy of our customers’ information is our top priority, and we are taking all necessary steps to address this situation.”
Despite the challenges, Krispy Kreme remains committed to providing its loyal customers with the high-quality doughnuts they have come to expect. The company is exploring alternative methods to ensure that its beloved treats are available through various channels, including in-store purchases and select third-party delivery services.
“We understand the frustration our customers are experiencing, and we sincerely apologize for the inconvenience,” continued Krispy Kreme. “We are doing everything in our power to get our online ordering system back up and running as soon as possible so that everyone can enjoy the irresistible taste of Krispy Kreme doughnuts.”
According to an SEC filing, the ongoing investigation has yet to determine “the full scope, nature and impact of the incident.” No groups have come forward to claim responsibility for the attack, and whether ransomware was involved is not publicly known.
Online orders account for approximately 16% of Krispy Kreme’s total sales. As a global company with more than 1,500 shops and over 20,000 employees worldwide, the impact of this disruption is significant.
Krispy Kreme has been a beloved part of communities nationwide for decades, offering various classic and innovative doughnut flavors. The company’s commitment to using only the finest ingredients and maintaining its signature recipe has earned it a loyal following among doughnut enthusiasts.
As Krispy Kreme works to resolve the cybersecurity incident and restore its online ordering capabilities, the company encourages customers to stay informed through its official website and social media channels. Updates on the progress of the restoration efforts will be provided regularly.
About Krispy Kreme:
Krispy Kreme is a global iconic brand known for its delicious, fresh, and high-quality doughnuts. Founded in 1937, the company has become a beloved destination for doughnut lovers worldwide. Focusing on using only the finest ingredients and maintaining its signature recipe, Krispy Kreme has earned a reputation for creating irresistible treats that bring joy to every bite.
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